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Based on its search volume, Google has introduced Google My Business(GMB). In fact, this service too works on Google Search, the only add on from Google's side is the prioritization. It prioritizes business listings and keeps the results on the top. For the driving directions, Google Maps is integrated with this service.
Well, speaking out of the customer's perspective is equally important. GMB offers customer's the best in class local search experience, driving direction integrated with Google Maps, Strong service-related ideas by the way of ratings and reviews, happening videos.
This is a great feature comes free of cost. Ain't it?
What exactly sellers are getting out of GMB?
1. Visibility - Google increases your visibility and show customers the direction to reach your place. You can consider it your business promotion free of cost.
2. Showcases your products and services - In Google My Business account you can exhibit your items for sale. This is a free product catalog for your customers.
3. Reviews - People review your services depends on the quality provided by you. As many as stars, so high your business fly.
4. GMB showcases your detailed business profile - It includes the name, address, phone number, email, website if any, hours of operation, and any specific information.
Now, these are static features of Google My Business platform. What takes you ahead is how you write and maintain your profile. Some of the tips are hereunder -
1. Write your firm name in which each word begins with capital letters.
2. Write your address with an area pin.
3. Write your phone number, if possible mention 2 numbers.
4. Your updated and relevant content-rich website will have a great impact on your business.
5. Keep your mail client fast.
6. Mention your center with the correct location tag in Google Maps.
7. Mention hours of operation. Longer the working hours bigger the business.
8. Mention working days, half days and week offs.
9. Also mention the number of employees working with you.
10. Add optimized and variety of images of your shop/office and products. Keep on adding pics regularly.
11. For excellent reviews, give thumbs up.
12. For below the mark ratings and reviews, reply promptly and gently. Try to resolve the situation for why the customer is unhappy.
13. Be fast in replying and resolving the customer's complaints.
14. Upload video profile of your business including the videos of any happening, meet, get together concerning your business.
15. Share your Google business listing on social media.
16. Try to create a video story in which customer appreciate your products and services.
17. Also, exhibit the brand and logo of your firm.
18. Use smileys and icons to decorate your GMB appearance.
19. Are you selling common items? Mention MRP.
20. Leave service-specific requirements if any.
Google My Business is a business listing service. It comes with a lot of features with a free business ad back up from Google. This can be seen as an opportunity to stimulate one's business through the power of Google. As much you exhibit on this platform, so much business it will generate. For customers too, it's a free tool to search for their requirements with accuracy and precision. It's a win-win situation for both buyers and sellers.
advertising
digital communications
digital marketing
earning
free
GMB
Google map integration
Google My Business
images
Listing
Local
profile
ranking
search
videos
visibility
Location:
California, USA
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