Correlation between Internet and Digital Marketing

Let’s start with what people are saying on the subject matter-

"The Internet has been the most fundamental change during my lifetime and for hundreds of years."

-     Rupert Murdoch

"Think about what the user is going to type."

-     Matt Cutts

Both the statements explain that Internet and digital marketing are ruling the roost. In broader terms, we can also say that the internet and digital marketing have an inseparable bond through which it drives the entire eco-system.

It needs not to clarify as to what is the internet? And, what is digital marketing?

We have a basic idea about it.

The most important thing we need to understand how the internet is a key influencer to our digital marketing efforts. At first, it may come funny to you but it really counts. Apart from our content, marketing strategies, and social media fine-tunes, the internet has its own importance.

We are going to understand it in terms of the under-given heads:

• Correlation between Internet Access and Digital Marketing:

As we know that digital marketing is becoming competitive day by day. The latest innovations that happening frequently, leave no room for a consolidated methodology to stick to. We can understand it like this: Suppose we have to drive through US Route- 20 (US-20) but we stuck in a long traffic jam. What best can we do? We simply look for another route that could ultimately lead us to our destination.

This new route is the point.

Both internet and digital marketing are alike this journey where we need to make turns and twists due to traffic congestion. In digital marketing, we should have an aim to accomplish and just like my example, there are several ways to achieve it. It totally depends on how fast our access and strategy are?

• Correlation between Internet Convenience and Digital Marketing:

Engagement is the key to the success of digital marketing. But, here I am talking about our engagement and not the other side engagement. The Internet world is most familiar with the term ‘Realtime’. Realtime engagement is somewhat like a direct one to one communication. There need to be written down a full article on it so we will not discuss the realtime engagement in detail. What I want to tell is how handy is our internet and how efficient is our system really matters a lot. The high-speed data transmission ensures our realtime engagement with the ease of being anywhere.

• Correlation between Internet – Apps – Digital Marketing:

In true sense, various desktop and mobile apps are made to cool down our hard labor with optimum result. Apps are very convenient to interact with our content and customers in realtime. Particularly, most of the social media apps grant audio-visual communications too. Be it Android or iOS, apps need an active internet connection which most of the time comes wirelessly to us. In such a situation, Internet – Apps – Digital Marketing forms an integral relation.

• Correlation between Social Media Marketing and Digital Marketing:

Digital marketing makes no sense if we don’t talk about social media marketing. In fact, 45% of the world’s population is on social media so we can imagine how big the social media market is. This is the reason why Facebook advertises “Marketing begins with Facebook.” Similar to Facebook, there is Twitter, LinkedIn, Pinterest, Tumblr, and Reddit that boost the concept of social media marketing.

This is how we come to know that the Internet and Digital marketing have their own specialties and importance. The Internet provides a platform for intelligent digital marketing. Of course, there are several channels to promote it but in the heart of all, the internet is ruling. Apart from the customer outreach strategies; Fast internet, handy internet, wireless internet, abundant internet are the prime criteria behind our successful digital marketing.