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Blogging is all about making money by providing accurate
information to the readers and subscribers. Though many bloggers have come up
with deeply curated and convenient products and services yet, many of them rely
on promoting a third-party solution to its readers. In this regard, Amazon’s
associate program is not less than a bonanza for bloggers. Amazon
associates can promote its content through their blog and upon successful
conversion, they are paid a 'Bounty'.
Not only Amazon, most of the e-commerce company are doing this
but Amazon is one who is systematized in this stream and accelerate its
marketing efforts this way. It provides associates sufficient tools and
techniques to advertise Amazon’s products on their websites.
Now, before going deep inside the Amazon tools for bloggers,
I would like to check the legitimacy of the entire process. In fact, Browsers
and subscribers of a blog are being redirected to the Amazons main portal as
soon as they click on the link given on your website. On successful account
opening or sales conversion, Amazon pays a commission to its associates.
So, is it legitimate and/or are browsers paying any extra amount going via this route?
The answer is NO. It is fully legitimate and readers are not
going to pay any extra amount on the price of a product. In fact, they are
helping the bloggers to produce more and more good content by helping them
earn. It’s a kind of a little favor, the readers do it for bloggers.
Now, what are the tools and techniques, amazon equip up the associates:
Here, we need to understand that anyone with a valid Amazon account can opt for the Amazon’s Associate Program. Of course, Amazon will ask
for your bank details for giving the commission.
Given below is the image of Associate’s Home Page-
Here, we can see that there are five menu buttons, under
them there have given sub-menus to provide us with all the linking apparatus.
We can even target a “word” to be linked to our amazon associate account. For
this amazon gives us the HTML code. For example, if we are writing a post in
which the word ‘Napkin’ has been used often. What Amazon will provide us with a
link for napkins advertised on its website on behalf of your associate account.
Now we can link that HTML code with the word ‘Napkin’.
We will understand it by an Image-
Personally, I feel that the search widget provided on Amazon’s
Associate Page is awesome. We just need to put it on our blog and done. In this
way, we will not show our preferred products to the readers because it might be
possible that the readers have a different smell-test. Amazon’s Search Bar
gives them access across entire product categories and sub-categories. It’s
now on readers as what are they looking for?
It requires 2 images to understand quickly-
- You can check out how and where I placed Amazon’s widget
- Under here-
One more amazing feature, Amazon has given in the hands of
bloggers is the ‘SiteStrip’. It has some unique features and advantages. It
generates links from Amazon’s website and that’s why linking gets easy. We
need not to log in and logout each time on Amazon’s central for generating
links. We can also share those links from Amazon’s page to our social media networks.
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