Various Types of Social Media Influencers

While thinking about the use of social media, the term ‘Influencers’ often comes in mind but most of us just have a little knowledge about social media influencers and their impact on various branding, promoting and marketing activities.

Today, we will explore all the ins and outs of social media influencers and their impact.

The Social media influencers can be described as a user on social media with a large number of followers base with established credibility. Due to authenticity, name and fame, social media influencers stand apart in the crowd. People love to see them, hear them and look for their recommendations.

We can take the example of Sir Richard Charles Nicholas Branson. He is the founder of the Virgin Group. He is a royal personality on LinkedIn with a huge number of followers and well-wishers. He has left his footprints in sectors including mobile telephony, travel and transportation, financial services, leisure and entertainment and health and wellness. Virgin is a leading international investment group and one of the world's most recognized and respected brands. He has a whopping 16.83 million followers on LinkedIn alone. The LinkedIn community loves to see and hear from him. He writes articles on sustainable developments and climate change. His words are perceived as valuable and heavy.

Although almost all social media platforms have a variety of influencers, Instagram is one of the most dominated platforms. Saloni Chopra is one of the top Instagram influencers who is a travel enthusiast. She has a follower base of 412k. Holiday destinations shared on her Instagram page tells followers a lot.

Let us find our various types of social media influencers-

Bloggers or Vloggers- 

Bloggers or Vloggers are active social media influencers. They possess a blog/Vlog with huge followers. Since they are into content marketing so they have to have very active on social media platforms. Harsh Agrawal from India is one such blogger. Getting a recommendation from him will boost your reach to a huge number of people.

Political Leaders- 

Political leaders are the soul of Twitter. No sooner they step out of their dwellings, they tweet “The Prime Minister ABCD departed for Washington DC at 3.30 PM by his special flying machine.” Instantly, with a huge follower base, the tweet goes viral with comments, likes and retweets. Recently, Giriraj Singh, the Minister for Animal Husbandry, Dairying and Fisheries endorsed Shradha Sharma of ‘Your Story’ for her startup business. Such endorsements matter a lot for startups and entrepreneurs.

Actor and Actress- 

In fact, the idea behind influencing starts with these celebrities. They are the show stoppers of every event. However, finding such influencers is extremely costly and big brands only afford them.

Think Tanks/Scholars- 

Irrespective of their fields think tanks are very popular on social media. People want to stick to them and keep up their words. Even, just their one positive comment for your product and services will result in massive churning. One such personality is Novel laureate Indian-American Abhijit Banerjee who is an economics think tank. His remarks on finance and economics will be measured as a benchmark.

Sports Icons- 

Sachin Tendulkar and Mahendra Singh Dhoni are such living legends who dominate the various social media platforms with a large number of followers. Awesome Sachin endorses ‘Luminous’ brand for its comfort, durability and performance. This sets luminous stands out in the competitive market.

Micro and Nano Influencers- 

Micro and Nano influencers have the power to influence people in a specific niche. If we think about ‘Wildlife’, a name quickly appears in our senses, Bear Grylls. Yes, Bear Grylls is the person who recently involved PM Modi in wildlife activities. His recommendations for wildlife picture books can be sold out hand to hand.

Social Media Influencers entice people to your brand reach manifold. It's up to you how tactfully you collaborate with them and what is your financial thresh level. There are nano influencers that are also available at social media platforms who collaborate to increase their visibility too.