Top 5 Social Media Marketing Platforms

Social Media Marketing has taken its shape and became adjustable in this fast-changing world. Besides community brands; such as Google, Microsoft, Intel, Samsung, big brands like Amazon, Walmart, Lufthansa and Adidas have also joined the league of social media marketing. They have realized the importance of SMM and come up strategically.

After the success of Facebook, Twitter, YouTube and WhatsApp, enormous rise has been felt in this domain. Many social networking sites famous for socialization and amusement activities have started focusing on business prospects. Instagram, Pinterest, Tumblr, Reedit, Zoom, TikTok are some of the popular names that successfully crafted their business prospect around advertisers and marketers.

The influence of social media marketing can be understood by this representation:

Today, we will discuss the top 5 social media marketing platforms that are making exceptional digital business environment across the globe. We will also dig into their modus operandi and the access routes.

Google:

Google is believed to be a search engine earlier but today’s Google is a complete set-up of online business and social media marketing. If we just leave YouTube; Google Plus, Hangouts, Google Duo and Blogger are the great social media marketing platforms today. Google is known for doing things in a different way and so as its products are designed. Although, we have seen a blow in terms of Facebook and WhatsApp information leak but Hangouts and Google Duo is untouchable and consistent which is why I believe Google the top social media marketing platform apart from its excellence as a search engine and Maps.

Google is a digital technologies leader whose entire platforms are designed for every piece of device and operating system. Be it Windows or Mac, iPhone or Android phone, Desktop or Laptop, iPad or iPod, tablet or phablet, google and its app's performance is awesome.

Facebook:

Facebook's contribution to social media marketing is exceptionally outstanding. It is Facebook that pioneers the SMM industry with tactfully designed marketing programs. It provides a lot of tools in the marketer’s hand with an attachment to its native platform Instagram. Instagram has its own charm and doing great in youngsters, particularly. Facebook Groups and Facebook Page is an ultimate environment to promote and sell your products. In fact, Facebook allows Page user’s to run ads simultaneously on Instagram also. Specifically, it allows an ad campaigner to select target audiences based on their age, group and location.

Facebook has also enabled multi-device an multi-system user interface with single id.

YouTube:

As we know that Google platforms are unique and so is the YouTube. Google just kicked off the ad display in terms of videos and slides. It has dramatically changed the scenario of ad viewing patterns. When most of the social media marketing platforms were on the banner display mode, YouTube came up with 4K ultra HD video ads. This enabled marketers to make customers more convinced by showing curated video ads.

YouTube introduced online channel for Google users to show the unlimited videos to their customers and service seekers. The entire process of the advertisement has been changing since then. As many people go online day by day as much the YouTube viewership increases.

Twitter:

Twitter is also different in terms of uniqueness. It doesn’t allow users to write too much rather writing in short with hashtag and images, videos. This makes it stand out of the crowd where quality is being emphasized. Basically, twitter is a micro-blogging platform with hashtags that goes viral immediately after publishing. Twitter impressions and engagements are outstanding in terms of customer's reach.

Hashtags are an invention of twitter through which twitter users launch trends for their customers to connect with. For example; #thereforyou, #G-suite #AmazonDeals.

People love mobile twitter because of its short notes on the go. It operates with almost all categories and devices.

LinkedIn:

LinkedIn is also one of the great community for advertising and interacting with target customers. Since it is built in a view to connect professionals and Job seekers hence, the LinkedIn community is believed to be learned and actionable. LinkedIn has come up with an additional feature as ‘Marketing Solutions’ which one of the top social media marketing tools.

Apart from these top 5 social media marketing platforms, there are also WhatsApp, Pinterest, Tumblr, Reedit, WeChat, Snapchat, TikTok and a lot more who have come up with properly designed marketing solutions.